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Physicians Formula Mascara Offers a Twist on Packaging

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By: Jamie Matusow

Editor-in-Chief

Take a quick glance at the package for Physicians Formula Eye Booster Lash Contortionist Mascara ($10.95), and you’ll immediately get the message—a twist on the ordinary to the extraordinary. The brand says the buildable formula uses both Fiber Lock Technology and Lash-Boosting Technology, and is infused with exclusive custom extreme lash fibers for an easy, instant lash transformation. Available in Ultra Black and Black Brown shades, a unique spiral brush grips each lash to add volume and length, so even the tiniest, finest lashes are transformed.

More info: www.physiciansformula.com

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